I photographed Lil Baby for Budweiser’s World Cup campaign, capturing him as part of one of the brand’s largest global activations tied to the FIFA World Cup.

Budweiser — the Official Beer of the FIFA World Cup and a long-standing sponsor of the tournament — launched its “The World Is Yours to Take” platform to celebrate fans, athletes, and creators around the world. As part of this initiative, Lil Baby teamed up with Budweiser to help bring the energy of football’s biggest stage to life through original content and visuals that reflect ambition, unity, and global celebration.

Through thoughtful direction, lighting, and composition, the imagery highlights Lil Baby’s presence within this global moment — blending pop culture, music, and sports into a campaign that celebrates chasing greatness and connecting communities around the world.