florida A&M Partnership with Lebron James

I photographed the launch of the LeBron James × Florida A&M University (FAMU) Athletic Department partnership, capturing a moment that celebrates heritage, community, and HBCU pride through the energy of Woody McClain and the legendary Marching 100.

In 2021, NBA icon LeBron James and Nike entered a historic six-year partnership with FAMU, marking the first time James’ signature brand line officially outfitted a collegiate athletic program — including uniforms, footwear, and apparel for all 14 sports teams as well as the Marching 100 band. The collaboration honors the rich legacy of one of the nation’s most storied HBCUs and amplifies its cultural impact through design, performance, and storytelling.

The imagery from this shoot blends the spirit of celebration with deep cultural resonance, capturing McClain’s dynamic presence alongside the infectious energy of The Marching 100 — a group whose influence extends far beyond the game day field and into global culture. This project stands as a visual tribute to legacy, movement, and the continued rise of HBCU influence in sport, music, and style.