YoUNG THUG FOR GIUSEPPE ZANOTTI

I had the privilege of photographing the campaign for the Young Thug × Giuseppe Zanotti “COBRAS” sneaker, a standout collaboration that brought together luxury design and contemporary street culture.

Giuseppe Zanotti tapped Young Thug to introduce the COBRAS — a striking low-top silhouette wrapped with a 3D snake motif that symbolizes power, transformation, and audacious style. First revealed during Milan Fashion Week, the sneaker blends Italian craftsmanship with a bold cultural edge, and Young Thug’s unique aesthetic made him the perfect face for the campaign.

Through intentional lighting, direction, and composition, the imagery reflects both the luxury heritage of Zanotti and the fearless spirit that Young Thug brings to fashion and music. Capturing this campaign was about more than product photography — it was about telling a visual story at the intersection of high fashion and cultural influence, and showcasing a sneaker designed to feel larger than life.