Brand partnerships
BET
This was definitely one of those, “Mama I made it'' moments. For the BET Awards, the network chose me, out of all people, to star in a commercial highlighting my career and love for hip hop. The campaign aired nationally on BET for almost a month leading up to the awards show. They really gave a photographer his own BET Hip Hop Awards commercial!
REEBOK
I was tapped by Reebok to star in their latest #ZigTheRunway campaign alongside megastars like Shaquille O’neal and Cardi B. I got to represent my style and swagger while rocking Reebok’s latest sneaker. The campaign went on to win a Clio Award making it my first time taking home the prestigious award.
Yardrunners
For Nike’s Inaugural Yardrunners campaign, I got the chance to represent my Alma Mater, Morehouse College. The campaign launched in 2020, and highlighted notable Alumni from some of the most prestigious HBCUs. The campaign lived digitally on Nike.com.
Bacardi
To celebrate the launch of the limited-edition BACARDÍ Reserva Ocho Sherry Cask Finish rum, I partnered with the brand to unveil an original, innovative digital art piece that is up for blind auction as an NFT (non-fungible token).
Proceeds from the NFT sale went directly to benefit the brand's “Backing the B.A.R.” initiative with the NAACP. The NFT is a one-of-a-kind collection of multiple digital items — video, audio, and photos from my shoot with the new BACARDÍ Reserva Ocho Sherry Cask Finish bottles at my Atlanta studio.
